Area Vp Business Development
Company: BrightSpring Health Services
Location: Nashville
Posted on: February 16, 2026
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Job Description:
Job Description Job Description Overview The Area Vice President
(AVP) of Business Development is responsible for identifying and
pursuing new business opportunities to drive growth and revenue for
assigned area or territory. The AVP is responsible for leading a
team of account managers and works closely with the RVP of Business
Development to develop and execute business development strategies,
including market analysis, competitor research, and partnership
development. The AVP of Business Development also supports the
negotiation and closing of new business deals, manages client
relationships, and ensures customer satisfaction. They play a
crucial role in supporting the company's market presence and
achieving its financial goals. Strong analytical, communication,
and negotiation skills are essential for success in this role.
Responsibilities Implements the sales and marketing strategies to
grow and expand the Home Health business in assigned area Directs
the implementation of sales strategy through discussions with the
area business development team Monitors and maintains data on
market area including competitors and marketing strategies and
works with the RVP of Business Development to develop a
comprehensive marketing plan designed to meet budgetary volume
projections Manages and directs the area business development team
in planning in-services, presentations, and addressing issues with
referral sources Initiates and coordinates contract negotiations
with agencies, funding sources, facilities, insurance companies,
and managed care organizations Supports and promotes company
philosophy to referral sources in the community Develops and
maintaining comprehensive working knowledge of organization's
markets including but not limited to key referral sources,
competitors, governmental agencies, and major payer groups and
applies this knowledge to effective sales planning and positive
public relations Monitors current industry and marketplace changes
and opportunities for competitive advantage Participates and
contributes to the annual budgeting process for the Home Health
Division for the respective area of responsibility Holds leaders
(business development) and teams accountable for the achievement of
monthly, quarterly, and annual budgets and business / clinical
quality goals Provides leadership, mentoring, coaching and
development to direct reports Responsible for reporting on plans
and achievement of business, admission and clinical / quality goals
to division President and Company CEO Responsible for recruiting,
interviewing, hiring, and training of direct reports Monitors
turnover in the area of responsibility Ensures proper hiring,
training, and development of newly hired staff Works closely with
support departments to achieve routine collaboration with payer
contracting to negotiate the strongest contracts Monitors metrics
proactively to effect change in a positive direction before month
end Collaborates with business partners and uses appropriate
resources to accurately forecast monthly admissions/growth Assigned
territory and area of operation can change based on business need
Qualifications Bachelor's degree in Marketing, Business
Administration or related field Ten years experience in hospice
and/or home health business development Proven success in the
development and execution of strategic marketing plans Experience
in strategic planning and collaboration with executive, sales,
product development and key operational groups A deep and broad
professional network that aligns to our target client base
preferred Demonstrated track record in building new book of
business, client relationship management, and evidence of closing
and growing accounts preferred Strong analytical, communication,
and negotiation skills Ability to work with remote teams with units
in multiple locations Relationship building skills Excellent
presentation and public speaking and sales skills
Keywords: BrightSpring Health Services, Smyrna , Area Vp Business Development, Sales , Nashville, Tennessee
